TAG Heuer Formula 1 Orange WAH1116.FT6024
New for 2011, the TAG Heuer Formula 1 Orange is actually not a new model, but rather a slightly different take on TAG Heuers popular Formula 1 series. The Formula 1 collection is TAG Heuers entry level model a sporty, but basic watch (quartz movement) and affordable, too. With an estimated retail price of $1,200, this is about as low as you can go while still getting a watch bearing an iconic brand such as TAG Heuer. The TAG Heuer Formula 1 Orange will hit display cases everywhere in June, available on a rubber strap or stainless steel bracelet, both pictured.
TAG Heuer Formula 1 Orange (rubber strap)
On another note there is now a very interesting dynamic between quartz and mechanical at sub-$1,500 price points, and this watch is a good example. As I see it, above the $1,500 price point the watch consumer can now clearly value mechanical movements over quartz movements, but below this price point its not so clear. There seems to be a fierce battle between both types of movements at sub-$1,500 prices but I think that quartz is slowly but surely but being devalued at higher price points, giving way to watches with mechanical movements. In a few more years, it will be interesting to see the state of the market for watches quartz movements at prices above $1,000. I, for one, see quartz continuing to be de-valued by the consumer, and thus relegated further and further down the value chain. Back where it belongshehehe
TAG Heuer Formula 1 Orange (steel bracelet)
